MASIMO CORPORATION COOKIE NOTICE
UNITED STATES

Last revised: October 4, 2019

Our websites use cookies and similar software technologies to collect and store information when you visit our websites. For additional information on our data processing activities, please visit our website at here.

What are Cookies and what information do they collect?

Cookies are small text files that may be placed on your device. When a website is accessed, a cookie that is placed on a device will send information to the party that placed the cookie. Cookies are common and used on a number of websites. From these cookies, we can, for example, determine whether you have already visited the site or which settings you prefer. Cookies may also contain personal data, i.e. information relating to an identified or identifiable natural person.

 

Types of Cookies:

Session and Persistent Cookies

Our websites may place session and persistent cookies on your device. The difference between a session and a persistent cookie relates to the length of time the cookie lasts. Session cookies are cookies that typically last for as long as you are using your browser. When you end your browser session, the cookie expires. Persistent cookies, as the name implies, are persistent and will last after you close your browser. This allows, for example, for quicker and often more convenient access to our website.

Purpose of Cookies and Legal Basis for Cookies?

There are different types of cookies:

  • Strictly necessary cookies: Strictly necessary cookies are required to browse the website and use the functionalities of the website. If you disable necessary cookies, the functionality of the website will be affected. Your consent is not required for the use of strictly necessary cookies. The legal basis for the collection of information through the use of strictly necessary cookies is contract performance (if we concluded a contract on the use of the website with you) or legitimate interests of us or third parties, such as the provision of a functioning website. More information on the balancing test is available upon request. These cookies cannot be deactivated on our website. These can be deactivated within your browser at your option.
  • Performance cookies: Performance cookies collect information about how visitors use the website, for instance which pages are visited most often, and if visitors get error messages from web pages. These cookies don’t collect information that identifies a visitor. All information these cookies collect is aggregated and therefore anonymous. It is only used to improve how the website works. The legal basis for the collection of information through performance cookies is your consent.
  • Functionality cookies: Functionality cookies enable us to store the selections and settings made by you (e.g., language, region, text size, font). If you disable functionality cookies the functionality of the website may be affected. The legal basis for the collection of information through functionality cookies is your consent.
  • Targeting/advertisement cookies: Targeting/advertisement cookies allow us to collect information on the use of and the scope of use of the website by individual users. This includes whether a user has visited the website previously, the website the user comes from, the overall site usage and areas that users prefer and thus allows us to improve the performance of the website and the user’s experience in using that website. It also allows us to analyze the efficiency of our marketing activities and to provide targeted advertisement tailored for your interests. If you disable such cookies you will not receive a customized experience. The legal basis for the collection of such information by targeting/advertisement cookies is your consent.

 

First Party and Third Party Cookies

Our websites may place first party cookies and allow third parties to place cookies on your device. The difference between a first party cookie and a third party cookie relates to the control of the party who serves the cookie. First party cookies are cookies that are specific to the website that created them. Their use enables us to operate an efficient service and to track the patterns of behavior of visitors to the website. Third party cookies, on the other hand, are placed on your device by a third party (i.e., not by us). While we may allow third parties to access the website to place these cookies on users’ devices, we do not retain control over the information supplied by the cookies, nor do we retain access to that data. This information is controlled wholly by that third party and subject to their privacy notice. The legal basis for the collection of information through third party cookies depends on the type of cookie, please see above.

 

Cookies used on one or more of our websites

The following table lists the cookies that we use on our websites:

Name Explanation Cookie Type Expiration First or Third Party

__mmapiwsid

Cookie comes from www.maxmind.com as an online fraud detection service that identifies devices as they move across networks and enhances the ability of the minFraud services to detect fraud.

Functional

PERSISTENT
2 years

Third-party

__stripe_mid

Stripe is used to make credit card payments. Stripe uses a cookie to remember who you are and to enable Masimo to process payments without storing any credit card information on its own servers.

Functional,
Strictly Necessary

PERSISTENT
1 year

Thirdparty/HTTP Cookie

__stripe_sid

Stripe is used to make credit card payments. Stripe uses a cookie to remember who you are and to enable Masimo to process payments without storing any credit card information on its own servers.

Functional, Strictly Necessary

PERSISTENT
This cookie is set to expire 30 minutes after the visitor leaves the website.

Thirdparty/HTTP Cookie

__tld__

Tracking and analyzing user interaction with a Typeform form

Marketing

SESSION
When the user's
browser is closed.

Firstparty/HTTP Cookie

__utma

This is the main way Google Analytics tracks unique visitors. Stored in this cookie is a unique visitor ID, the date and time of their first visit, the time their current visit started and the total number of visits they have made.

Performance

PERSISTENT
2 years

Firstparty/HTTP Cookie

__utmb

This randomly generated number works with _utmc to calculate the average length of time users spend on our site.

Performance

PERSISTENT
Expires after 30 minutes

Firstparty/HTTP Cookie

__utmc

This randomly generated number is used (with _utmb) to calculate when you close your browser.

Performance

SESSION
When the user's browser is closed.

Firstparty/HTTP Cookie

__utmt

Used to throttle request rate.

Performance

PERSISTENT
Expires after 10 minutes

Firstparty/HTTP Cookie

__utmz

This is a randomly generated number and information about how the site was reached (e.g. direct or via a link, organic search or paid search).

Performance

PERSISTENT
8 months from set/update

Firstparty/HTTP Cookie

_first_pageview

This is a session cookie that is set on the first page view of any visit. Its purpose is to ensure that certain parts of the code only fire on the first page view, making it faster and more efficient.

Marketing

PERSISTENT
Expires after 10 minutes

Firstparty/HTTP Cookie

_ga

Registers a unique ID that is used to generate statistical data on how the visitor uses the data.

Performance

PERSISTENT
2 years

Firstparty/HTTP Cookie

_gat

Used by Google Analytics to throttle requests

Performance

PERSISTENT
Expires after 10 minutes

Firstparty/HTTP Cookie

gat_gtag_UA _5885061_1 (_gat_gtag_[ID of website])

Google Analytics – Used to throttle request rate. If Google Analytics is deployed via Google Tag Manager, this cookie will be named _dc_gtm_

Performance

PERSISTENT
2 years

Firstparty/HTTP Cookie

_gid

Used to distinguish users and has an expiration of 24- hours.

Performance

PERSISTENT
24 hours

Firstparty/HTTP Cookie

_ir

api.pinterest.com - option to share item on pinterest with a duration of 30 min.

Marketing

PERSISTENT
30 min

Firstparty/HTTP Cookie

_jsuid

Identifies new and unique visits to a site.

Performance

PERSISTENT
10 years

Third-party

4341%5F0

Used by the Nadaq Web Service API when displaying real time stock information.

Functional

SESSION
When the user's browser is closed.

Third-party

ajs%3Acookies

Collects data on visitors. This information is used to assign visitors into segments, making website advertisement more efficient.

Performance

PERSISTENT
1 year

Third-party

ajs%3Atest

Collects data on visitors. This information is used to assign visitors into segments, making website advertisement more efficient.

Performance

PERSISTENT
1 year

Third-party

ajs_anonymou s_id

This helps us count how many people visit Masimo by tracking if you’ve visited before

Performance

PERSISTENT
1 year

Third-party

ajs_group_id

.nationalgeographic.com - we have an iframe of a National Geographic video on this page. These cookies track visitor usage and events within the website.

Performance

PERSISTENT
1 year

Third-party

ajs_user_id

This allows segment.io to collect data about your usage of Masimo

Performance

PERSISTENT
1 year

Third-party

ak_bmsc

Used by Masimo to optimize site performance and security

Performance

PERSISTENT
2 hours

Third-party

ASP.NET_Ses sionId

That is a cookie that ASP.NET uses to store a unique identifier for your session. The session cookie is not persisted on your hard disk.

Strictly Necessary

SESSION
When the user's browser is closed.

Firstparty/HTTP

ASPSESSION IDCCTTBDQA

customerfeedback.masimo.c om form is on this page. Users fill out this information, we collect it and contact them with solutions

Strictly Necessary - performance

SESSION
When the user's browser is closed.

Firstparty/HTTP

audience

mashable.com video is embedded on this page and that site uses this cookie from .spotxchange.com

Marketing/ Targeting

PERSISTENT
1 year

Third-party

CAN_I_AUT OPLAY

Embedded video from http://mashable.com/videos and link to external website https://mashable.com/catego ry/ces/

Performance

SESSION
When the user's browser is closed.

Third-party

ckg.ts

Embedded video from http://mashable.com/videos and link to external website https://mashable.com/catego ry/ces/

Performance

PERSISTENT
8 months from set/update

Third-party

ckg.uid

Embedded video from http://mashable.com/videos and link to external website https://mashable.com/catego ry/ces/

Performance

PERSISTENT
8 months from set/update

Third-party

cluid

Jsuid is a random number that is generated by the Code the first time someone visits a web site with the Code installed. Its sole purpose is to better identify new and unique visitors to a web site. The value of this cookie is sent to the Service for every event logged. The value of this cookie will also be set as a third party cookie with the name of “cluid” if such a cookie does not exist. The purpose of this is for web sites with multiple domains and who want to track visitor sessions across multiple domains, which is not possible with first party cookies

Performance

PERSISTENT
20 years

Third-party

CMID

Collects anonymous data related to the user's visits to the website, such as the number of visits, average time spent on the website and what pages have been loaded, with the purpose of displaying targeted ads.

Marketing

PERSISTENT
1 year

Thirdparty/HTTP Cookie

CMPS

Collects anonymous data related to the user's visits to the website, such as the number of visits, average time spent on the website and what pages have been loaded, with the purpose of displaying targeted ads

Marketing

PERSISTENT
3 months

Thirdparty/HTTP Cookie

cookie_3rdpar ty

Used by Masimo Cookie Consent platform. Visitors from some countries will be required to consent to our use of cookies. Your cookie level preference (“Required Only” or “Functional and Required”) are stored in cookies set by the cookie consent manager.

Functional

PERSISTENT
1 day

Firstparty/HTTP Cookie

cookies.js

Small client-side javascript library that makes managing cookies easy.

Functional

SESSION
When the user's browser is closed.

First-party

DigiTrust.v1.i dentity

Used to encode the anonymous DigiTrust identifier and associated data. The attributes of this object are described below.

Advertising

PERSISTENT
Up to 5 Years

Third-party

DrupalVisitor Mobile

masimocorp.gcs-web.com website is iframed into our masimo.com website

Functional

SESSION
When the user's browser is closed.

First-party

ecm

This cookie is used by Ektron, the content management system which powers our website. It controls the user session to the content management system, manage logged in user identity and site wide configuration such as language and culture codes.

Functional/ Strictly Necessary

SESSION
When the user's browser is closed.

First-party

EkAnalytics

This cookie is associated with the Ektron web content management system, and is used to collect anonymous visitor information to enable performance measurement and improvement.

Performance

PERSISTENT
1 year

Firstparty/HTTP

EktGUID

This cookie is associated with the Ektron web content management system, and is used to collect anonymous visitor information to enable performance measurement and improvement. It assigns a unique identifier to a user, and usually persists for about one year.

Performance

PERSISTENT
1 year

First-party

FOXANONA CCT

This cookie is used by National Geographic because a National Geographic video is embedded on this webpage. Access token for possible login to work with Adobe Audience Manager https://marketing.adobe.com /resources/help/en_US/whit epapers/cookies/cookies_am.html

Performance

PERSISTENT
1 year

Third-party

foxAnonFavor ites-0

This cookie is used by National Geographic because a National Geographic video is embedded on this webpage. Access token for possible login to work with Adobe Audience Manager

Performance

SESSION
When the user's browser is closed.

Third-party

fox-favorites0

This cookie is used by National Geographic because a National Geographic video is embedded on this webpage. Access token for possible login to work with Adobe Audience Manager

Performance

SESSION
When the user's browser is closed.

Third-party

gdpr_location

.mashable.com -Website is linked on this page and video is embedded on this page. Mashable uses this cookie for targeting/advertising.

Marketing

PERSISTENT
1 year

Third-party

GED_PLAYL IST_ACTIVITY

These cookies are set via embedded youtube-videos. They register anonymous statistical data on for example how many times the video is displayed and what settings are used for playback. No sensitive data is collected unless you log in to your google account, in that case your choices are linked with your account, for example if you click "like" on a video.

Advertising

SESSION
When the user's browser is closed.

Third-party

geoCC

.mashable.com -Website is linked on this page

Marketing

SESSION
When the user's browser is closed.

Thirdparty/HTTP

GoogleAdSer vingTest

Used to register what ads have been displayed to the user.

Targeting/ Advertising

SESSION
When the user's browser is closed.

First-party

GPS

.youtube.com video is embedded on this page

Marketing

PERSISTENT
1 day

Thirdparty/HTTP

GZIP

api.nasdaqomx.wallst.com

Performance

PERSISTENT
5 years

Third-party cookie

IDE

These cookies set by a third party (DoubleClick) and are used for serving targeted advertisements that are relevant to you across the web. Targeted advertisements may be displayed to you based on your previous visits to this website. For example, advertisements about a topic you have expressed an interest in while browsing our site may be displayed t you across the web. In addition, these cookies measure the conversion rate of ads presented to the user.

Performance

PERSISTENT
1 year

Third-party

JSESSIONID

a cookie in J2EE web application which is used in session tracking. Since HTTP is a stateless protocol, we need to use any session

Strictly Necessary

SESSION
When the user's browser is closed.

Firstparty/HTTP

lpv301721

pi.pardot.com uses this cookie. We have pardot tracking on all of these websites

Marketing

PERSISTENT
10 years

Third-party

m

m.stripe.com Determines the device used to access the website. This allows the website to be formatted accordingly.

Necessary

PERSISTENT
10 years

HTTP cookie

mailchimp_la nding_site

This cookie is used to measure which page was visited first at Masimo.com

Targeting/ Marketing

PERSISTENT
28 days

First-party

networkdisplay-order

Display Network is designed to help you find the right audience. Its targeting options let you strategically show your message to potential customers at the right place and the right time.

Targeting

SESSION
When the user's browser is closed.

Firstparty/HTTP Cookie

nf_device

services.nofraud.com - Use no fraud to reduce the amount of fraud purchases on our ecommerce website. "How We Collect. We may collect personal information from you when you use or access our Services, including but not limited to, when you sign up for the Services, when you send us credit card and personal information of your customers, or when you otherwise correspond with us or other users in connection with your use of the Services."

Performance

PERSISTENT
1 year

Third-party cookie

nf3844_custo mer_code

services.nofraud.com - Use no fraud to reduce the amount of fraud purchases on our ecommerce website. "How We Collect. We may collect personal information from you when you use or access our Services, including but not limited to, when you sign up for the Services, when you send us credit card and personal information of your customers, or when you otherwise correspond with us or other users in connection with your use of the Services."

Performance

PERSISTENT
6 hours

Third-party cookie

NID

Most Google users will have a preferences cookie called ‘NID’ in their browsers. A browser sends this cookie with requests to Google’s sites. The NID cookie contains a unique ID Google uses to remember your preferences and other information, such as your preferred language (e.g. English), how many search results you wish to have shown per page (e.g. 10 or 20), and whether or not you wish to have Google’s SafeSearch filter turned on.

Marketing (target ads)

PERSISTENT
8 months from set/update

Thirdparty/HTTP

no_tracky_66 381557

These cookies are similar to Google Analytics - anonymous information about how visitors use our site. and are used to help us improve the site. This service helps identify the number of visitors on the site now - which enables us to know when the server can be restarted or a site update made. Third party cookie - GetClicky Site

Marketing

PERSISTENT
6 hours

Thirdparty/HTTP Cookie

nsr

Strictly necessary for our site. Stripe is a payment processing service that processes all payments for orders or booking of services via our website. This cookie aids in fraud detection. For example, the cookies provide data that helps Stripe fraud systems recognize the patterns of fraudulent actors and stop them prior to making the purchase to help protect our business. The expiry dates for these cookies vary from one day to 10 years.

Strictly Necessary

SESSION
When the user's browser is closed.

Firstparty/HTTP Cookie

ooyala_cookie _test

This cookie is set by the Ooyala video player embedded in a webpage. It tests whether or not cookies are enabled in the browser, to see if the video will be able to play.

Strictly Necessary

SESSION
When the user's browser is closed.

Firstparty/HTTP Cookie

optimizelyDo mainTestCookie

This cookie is used by National Geographic because a National Geographic video is embedded on this webpage. Opti Optimizely cookies allow us to test different versions of website pages to different users at the same time and to track how users navigate around our website. We use this information to test new features and make the website easier to use. Optimizely is a testing and experimentation platform that helps us uncover customer insights and create optimal web experiences

Marketing

PERSISTENT
8 months from set/update

Thirdparty/HTTP Cookie

optimizelyEnd UserId

This cookie is used by National Geographic because a National Geographic video is embedded on this webpage. (Optimizely website optimisation platform. This cookie is a unique user identifier)

Performance

PERSISTENT
8 months from set/update

Thirdparty/HTTP Cookie

pardot

Pardot tracks visitor and prospect activities on your website and landing pages by setting cookies on their browsers. Cookies are set to remember preferences (like form field values) when a visitor returns to your site. Pardot also sets a cookie for logged-in users to maintain the session and remember table filters. https://help.salesforce.com/a rticleView?id=pardot_basics _cookies.htm&type=5

Marketing

SESSION
When the user's browser is closed.

Third-party

PHPSESSID

To store a simple message when a form is submitted that can be displayed on a different page. For example, if an enquiry form is completed incorrectly, a message will be stored and presented to the user to indicate the errors in the submission. When an enquiry form is submitted successfully, a message is stored and presented to the user thanking them for their enquiry. No personal information is stored in this cookie

Strictly Necessary

SESSION
When the user's browser is closed.

First-party cookie

PREF

Registers a unique ID that is used by Google to keep statistics of how the visitor uses YouTube videos across different websites.

Marketing

PERSISTENT
10 years from set/ update

Thirdparty/HTTP Cookie

s_cc

This cookie is set and read by the JavaScript code to determine if cookies are enabled (simply set to "True")

Performance

SESSION
When the user's browser is closed.

First-party cookie

s_sq

This cookie is set and read by the JavaScript code when the ClickMap functionality and the Activity Map functionality are enabled; it contains information about the previous link that was clicked on by the user

Performance

SESSION
When the user's browser is closed.

First-party cookie

s_v

Unique visitor ID time/date stamp

Performance

PERSISTENT
2 years

Third-party cookie

segmentdevice-id

This cookie is used by National Geographic because a National Geographic video is embedded on this webpage.

Performance

PERSISTENT
1 year

Third-party

TDID

Registers a unique ID that identifies a returning user's device. The ID is used for targeted ads.

Targeting/
Marketing

PERSISTENT
1 year

Third-party

test_cookie

This cookie is set by DoubleClick (which is owned by Google) to determine if the website visitor's browser supports cookies.

Marketing

PERSISTENT
1 day

Firstparty/HTTP Cookie

thirdparty.check

mashable.com video is embedded on this page and that site uses this cookie.

Performance

SESSION
When the user's browser is closed.

Third-party

token_test

This cookie is set by the cookie consent platform

Still pending

PERSISTENT
1 day

HTTP cookie

utag_main

The utag_main cookie is a cookie set by Tealium to enable us to use their tag manager solution. The utag_main cookie is a 1st-party cookie provided by Tealium. This cookie is used to record a time stamp of when you visit to our site has started, the number of pages you have viewed, the number of visits you have had to our site and a unique ID. This information is used within our analytics tools to enrich the data we’re collecting about your visit on the website to help us understand our visitors usage of the site to provide a better user experience

Performance

PERSISTENT
1 year

Firstparty/HTTP cookie

uuidv4

This cookie is used by National Geographic because a National Geographic video is embedded on this webpage.

Performance

PERSISTENT
1 year

First-party

visitor_id3017 21

This is a cookie pattern that appends a unique identifier for a website visitor, used for tracking purposes. The cookie is placed by a third party: Pardot. This cookie is set by Pardot tracking code on visitors and prospects. The Hash ID extension help shorten ID and disallow exposure of database IDs to the user. https://help.salesforce.com/a rticleView?id=pardot_basics _cookies.htm&type=5

Performance

PERSISTENT
10 years

Third-party

visitor_id3017 21-hash

This is a cookie pattern that appends a unique identifier for a website visitor, used for tracking purposes. The cookie is placed by a third party: Pardot.

Performance

PERSISTENT
10 years

Third-party

VISITOR_IN FO1_LIVE

A cookie that YouTube sets that measures your bandwidth to determine whether you get the new player interface or the old.

Marketing

PERSISTENT
8 months from set/update

Thirdparty/HTTP

YSC

This cookie is set by the YouTube video service on pages with embedded YouTube video

Marketing

SESSION
When the user's browser is closed.

Thirdparty/HTTP

Disabling, Deleting, or Opting Out of Cookies

Most web browsers allow at least some control of most cookies through browser settings. You may refuse the use of cookies by selecting the appropriate settings on your browser to decline cookies. You may also delete existing cookies through your browser. However, please note that if you disable cookies, you may not be able to use the full functionality of our websites. In particular, you may have limited access to some areas or be transitioned to a different experience.
 

Contact us

For further information on our use of cookies and similar technologies, please contact us:
Masimo Corporation
Attn: Director of Privacy and Data Protection
52 Discovery
Irvine, CA 92618
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