Masimo (NASDAQ: MASI), maker of breakthrough Measure-through Motion and Low PerfusionTM pulse oximetry, announced today that it is the presenting sponsor of the award-winning documentary “Personal Gold: An Underdog Story” for the 2015-16 film festival season.
Heralded as “Miracle on Ice-meets-Moneyball” by Wall Street Journal reporter Reed Albergotti, “Personal Gold” gives a behind-the-scenes experience of four underdog women cyclists who become America’s hope for a medal at the 2012 London Olympics after the men’s team was banned during the Lance Armstrong drug scandal.
The underfunded women relied on pulse oximetry and other technologies as part of an innovative “Data not Doping” training regimen to do the impossible – win the first U.S. Women’s Track Cycling medal in more than 20 years.
The film features a consumer version of Masimo’s pulse oximeter, released for sports and aviation.
“I use Masimo pulse oximetry as part of my training and recovery regimen,” said U.S. silver medal cyclist Dotsie Bausch. “By tracking my oxygenation and pulse rate, along with numerous other biological and behavioral metrics, I use the data to measure and improve my athletic performance and gauge my recovery.”
A private “sneak peek” screening of “Personal Gold” is Friday, April 24, at the Newport Beach Film Festival, followed by a Q-and-A with the filmmakers and one of the cyclists.
Masimo is a publicly traded company (NASDAQ: MASI) based in Irvine, California. Masimo is the leading brand of hospital pulse oximeters Reference 1 because they provide accurate measurements when other pulse oximeters fail by using a revolutionary, patented invention called Signal Extraction Technology® (SET®). Masimo SET® uses five parallel signal processing engines that measure through challenging conditions, including movement and low blood flow. With MightySat, the same high-performing Masimo SET® technology is now available for general wellness and health applications.
Reference 1 iData Research. U.S. Market for Patient Monitoring Equipment. 2014.
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